back to impact
streaming without the aiting
reimagining a streaming experience so global audiences could discover, watch, create, and share korean content in less time.
60%
faster time-to-engagement for first-time users
industry
media and entertainment
type
streaming platform
mandate
platform experience design
the overview
a leading media localization company saw an opportunity to rethink how audiences around the world discover and engage with Korean content.
the goal was to move beyond traditional streaming and create a content-first experience where viewers could find key moments faster, explore what interested them, and turn scenes into content they could share.
the engagement
the company partnered with clarient to design a new kind of streaming experience for global audiences.
the challenge was to make hours of content feel easier to navigate while giving viewers more ways to interact with what they watched. that meant rethinking how content was discovered, consumed, and shared across mobile and desktop.
our contributions
User ResearchUX Strategy and UI DesignInformation ArchitectureInteractive PrototypingEnd-to-End UX and UI DesignPlatform Development SupportStreaming Experience DesignMeme Creation and Sharing Tools
the challenge
traditional streaming assumes viewers have the time and intent to watch an entire episode. but audiences increasingly discover content through moments, clips, recommendations, and social sharing.
the platform needed to make korean content easier to explore without making viewers work through hours of content to find what mattered to them.
it also needed to turn viewing into participation. users wanted to capture memorable scenes, create memes, and share them across the platforms where conversations around korean content were already happening.
the experience had to work across audiences and devices while keeping discovery, viewing, and creation simple enough to feel natural.
the approach
research, ux strategy, design, and product development moved together. clarient worked with the product team to understand how audiences discovered korean content and where existing streaming experiences created friction.
design around moments, not just episodes
we explored how viewers could move directly to the scenes and moments that interested them instead of navigating through entire episodes.
the experience was structured around content segments, giving users a faster way to discover and consume what mattered to them while still allowing deeper viewing when they wanted it.
turn viewing into participation
watching was only one part of the experience. we designed ways for viewers to take memorable moments and turn them into something of their own.
from extracting clips to creating memes and saving edits, the platform made creativity part of the viewing experience rather than sending users elsewhere to create and share.
build for discovery and sharing
the experience needed to support audiences discovering content through different entry points and sharing it across different channels.
we created a flexible experience across mobile and desktop that brought korean content, key moments, and user-created content into one connected journey.
design around moments, not just episodes
we explored how viewers could move directly to the scenes and moments that interested them instead of navigating through entire episodes.
the experience was structured around content segments, giving users a faster way to discover and consume what mattered to them while still allowing deeper viewing when they wanted it.
turn viewing into participation
watching was only one part of the experience. we designed ways for viewers to take memorable moments and turn them into something of their own.
from extracting clips to creating memes and saving edits, the platform made creativity part of the viewing experience rather than sending users elsewhere to create and share.
build for discovery and sharing
the experience needed to support audiences discovering content through different entry points and sharing it across different channels.
we created a flexible experience across mobile and desktop that brought korean content, key moments, and user-created content into one connected journey.
business impact
clarient redesigned the streaming experience around how audiences discover, consume, and share content today. Instead of making viewers navigate entire episodes to find relevant moments, we introduced segment-based viewing that made key scenes instantly accessible.
we also brought creation into the viewing experience with an in-platform meme creator, enabling users to turn scenes into gifs and memes, save them to cloud storage, and share them across platforms. a centralized content hub connected discovery, viewing, and creation across mobile and desktop.
the approach combined content discovery, interactive experiences, and social engagement into one seamless journey. the impact was measurable: 60% faster time-to-engagement for first-time users, 70% of content views coming through segments, and a 3x increase in social shares per user.
for businesses looking to turn digital content into experiences that audiences actively explore, create, and share, clarient brings together product thinking, experience design, and technology to build platforms that go beyond consumption.