back to impact
making video creation simpler as the platform scaled
reimagining the experience of an ai-powered video marketing platform for a growing & increasingly diverse customer base.
+35%
increase in platform engagement
industry
marketing technology
type
ai-powered video marketing platform
mandate
platform experience redesign
the overview
an ai-powered video marketing platform helping businesses create, manage, and optimize video campaigns.
as its customer base expanded, the platform needed an experience that could support diverse users, use cases, and growing complexity without making video creation harder.
the engagement
as the platform entered its next stage of growth, clarient partnered with the team behind it to rethink both its website and product experience.
the engagement brought together research, ux strategy, ui design, front-end engineering, and qa to simplify video creation, improve campaign management, and make performance intelligence easier to act on across different user profiles.
our contributions
User ResearchUX Strategy and UI DesignInformation ArchitectureInteraction Design and UX FlowsInteractive PrototypingFront-end DevelopmentCustom Dashboards and Real-time AnalyticsQA TestingResource Augmentation
the challenge
the platform had to make video creation easier for a broader audience without losing the simplicity that made it accessible.
as the product expanded, different users brought different needs, workflows, and levels of technical familiarity. the experience also had to connect product and marketing journeys, support campaign management and performance tracking, and remain reliable as usage grew.
the challenge was to create a scalable experience that could accommodate different users and use cases while giving the product a foundation for continued, sustainable growth and evolution.
the approach
research, design, engineering, and validation moved together throughout the engagement. clarient worked collaboratively with the team to understand the needs behind different user groups, test new directions quickly, and translate validated ideas into a scalable product experience.
design around the people using the platform
we brought business and user goals together through cross-functional workshops and research, identifying where different audiences needed flexibility and where the experience could become simpler and more intuitive.
test the experience before building it
multiple prototypes helped the team explore and validate different workflows before implementation. real-time feedback informed successive iterations, reducing uncertainty while bringing greater clarity to the product experience.
build for today without limiting tomorrow
scalable ui components, customizable dashboards, front-end engineering, and qa created a stronger foundation for the evolving platform. the experience was designed to work with the existing ecosystem while supporting new capabilities
design around the people using the platform
we brought business and user goals together through cross-functional workshops and research, identifying where different audiences needed flexibility and where the experience could become simpler and more intuitive.
test the experience before building it
multiple prototypes helped the team explore and validate different workflows before implementation. real-time feedback informed successive iterations, reducing uncertainty while bringing greater clarity to the product experience.
build for today without limiting tomorrow
scalable ui components, customizable dashboards, front-end engineering, and qa created a stronger foundation for the evolving platform. the experience was designed to work with the existing ecosystem while supporting new capabilities
business impact
when a product has to serve different audiences, support complex workflows, and turn data into decisions, clarity becomes a business advantage.
for the platform, that meant creating a simpler path from video creation to campaign performance, making it easier for users to act, while giving the business a foundation that could evolve with growing demands. personalized experiences, real-time intelligence, scalable technology, and ai-driven feedback came together to make the platform more useful, responsive, and ready to scale.
the results demonstrated what happens when product experience and business outcomes are designed together: 35% higher platform engagement within three months, 4× user base growth, and a 50% reduction in time-to-publish.
for businesses facing similar complexity, the opportunity is not simply to redesign a product. it is to make the experience clearer, decisions faster, and the technology behind them ready for what comes next.
simplify the experience without limiting what the product becomes.