back to impact
making advanced cancer diagnostics easier to understand and trust
building a digital presence that made complex science clearer for clinicians, partners and prospective customers.
3x
increase in organic website traffic
industry
healthcare and life sciences
type
ai diagnostics platform
mandate
brand and digital experience transformation
the business
the client was building ai technology to support cancer detection through digital pathology.
its technology was sophisticated, but the digital presence around it had not kept pace. the brand, website and marketing ecosystem needed to communicate scientific depth with far greater clarity while giving different audiences an easier way to understand the company and its work.
the digital brief
clarient was brought in to rethink the experience across brand, content and digital infrastructure.
the work covered visual identity, ux and ui, cms development, content strategy, seo, crm integration and social media. the aim was to create one coherent presence that could explain complex technology, build credibility and support growth.
our contributions
Brand Strategy and Visual IdentityUX and UI DesignInformation ArchitectureCMS DevelopmentContent Strategy and SEOCRM and Funnel IntegrationSocial Media PlaybookResponsive Web Experience
the credibility gap
in healthcare, making complex technology simpler to understand cannot come at the expense of scientific credibility.
the existing experience lacked a consistent brand system and clear messaging across touchpoints. the website was also disconnected from crm and marketing journeys, which limited how effectively interest could move towards inquiry.
the challenge was to make the company easier to understand, easier to discover and easier to engage with while preserving the precision expected of a healthcare technology business.
the experience response
the work brought brand, content and product thinking together so that each part of the digital presence supported the same story.
the result needed to feel scientifically credible without becoming clinical or difficult to read.
make the science easier to follow
we reworked the information architecture and content around what different audiences needed to understand first.
complex technology was explained with greater clarity while the scientific substance remained visible for readers who needed more depth.
build one recognizable experience
a clearer visual identity created consistency across the website and wider digital channels.
typography, layout, imagery and interface patterns worked together to give the company a more distinctive and credible presence.
connect attention to action
the website was designed as part of the wider marketing system rather than as a standalone destination.
cms, crm and funnel integrations created clearer routes from discovery to inquiry while giving internal teams a stronger foundation for publishing and campaigns.
make the science easier to follow
we reworked the information architecture and content around what different audiences needed to understand first.
complex technology was explained with greater clarity while the scientific substance remained visible for readers who needed more depth.
build one recognizable experience
a clearer visual identity created consistency across the website and wider digital channels.
typography, layout, imagery and interface patterns worked together to give the company a more distinctive and credible presence.
connect attention to action
the website was designed as part of the wider marketing system rather than as a standalone destination.
cms, crm and funnel integrations created clearer routes from discovery to inquiry while giving internal teams a stronger foundation for publishing and campaigns.
the impact
clarient helped turn a fragmented digital presence into a clearer expression of the company’s technology and ambition.
the redesigned website gave visitors a more direct way to understand the company, explore its work and move towards the information most relevant to them. scientific content was reorganized so that important ideas appeared earlier, while deeper technical detail remained available where credibility required it.
the new visual system also gave the brand greater consistency. the website, marketing materials and social channels could now feel connected rather than like separate expressions of the same business.
behind the experience, the cms gave internal teams more control over publishing and updates. crm and funnel integrations also connected the website more closely to lead capture, nurturing and follow-up.
behind the experience, the cms gave internal teams more control over publishing and updates. crm and funnel integrations also connected the website more closely to lead capture, nurturing and follow-up.
seo became part of the content structure rather than an addition after launch, helping important topics become easier to discover through organic search.
according to the project metrics provided, organic website traffic increased by 3x and average session duration grew by 2.5x. Social engagement rose by 150%, while qualified lead conversions increased by 30%.
the larger shift was one of clarity. the company gained a digital presence that could explain sophisticated healthcare technology without making audiences work unnecessarily hard to understand its value.