back to impact
designing bike sharing that slashed check-in time & grew repeat usage 40%
redesigning the bike-sharing experience to remove friction from signup to unlock, helping riders get moving faster and return more often.
40%
increase in repeat engagement
industry
urban mobility
type
digital product experience
mandate
ux and experience design
the business
bikrr is a leading urban mobility innovator offering a city-wide bike-sharing service designed to make everyday travel more flexible, sustainable, and accessible.
serving a dense metropolitan area, the platform gives commuters access to bikes through subscription and pay-per-use models across stations throughout the city.
the proposition was compelling. but for a service built around convenience, every extra step in the journey mattered.
the digital brief
bikrr partnered with clarient to make the bike-sharing experience simpler from the moment a rider signed up to the moment they got on the road.
the challenge went beyond improving individual screens. the experience needed to work as one connected journey across signup, check-in, bike selection, booking, and unlocking.
the engagement focused on simplifying interactions, introducing smarter technology where it could genuinely remove friction, and creating an experience that made urban cycling feel effortless.
our contributions
UX Strategy and Product DesignUser Journey MappingSignup and Onboarding ExperienceMobile App ExperienceCheck-In and Bike UnlockingAI-Enabled InteractionsPricing and Bike SelectionPrototyping and User TestingCross-Device Experience Design
the user friction
the problem wasn't the idea of bike sharing. it was everything that happened before the ride began.
long signups slowed down new users. confusing check-in procedures made a simple action feel unnecessarily complicated. unclear bike choices and pricing created uncertainty at the point where riders simply wanted to get moving.
for an urban mobility service competing with the convenience of other forms of transport, these moments of friction could have a disproportionate effect on adoption and retention. the opportunity was clear, make the process feel as effortless as the ride itself.
the experience response
we looked at the journey from the rider's perspective and focused on removing friction wherever it appeared. the result was an experience designed around speed, clarity, and control.
get riders moving faster
we redesigned signup into a shorter, more intuitive flow so users could access the service without working through unnecessary steps.
mobile integration also simplified bike unlocking. six-digit codes gave riders a straightforward way to access their bikes directly through the app and move from the screen to the street with less effort.
make technology work quietly in the background
ai became useful when it could remove friction rather than add complexity.
facial recognition and voice commands helped reduce check-in times by 30%, turning a previously cumbersome part of the journey into a faster, more natural interaction. the technology supported the experience without asking users to learn a new one.
give riders more clarity and control
we simplified bike selection and made pricing more transparent, helping users understand their options before committing to a ride.
multi-booking added flexibility for riders managing multiple journeys, while personalized interfaces adapted the experience to different user needs.
across devices, the experience remained consistent, so riders could pick up where they left off instead of starting over.
get riders moving faster
we redesigned signup into a shorter, more intuitive flow so users could access the service without working through unnecessary steps.
mobile integration also simplified bike unlocking. six-digit codes gave riders a straightforward way to access their bikes directly through the app and move from the screen to the street with less effort.
make technology work quietly in the background
ai became useful when it could remove friction rather than add complexity.
facial recognition and voice commands helped reduce check-in times by 30%, turning a previously cumbersome part of the journey into a faster, more natural interaction. the technology supported the experience without asking users to learn a new one.
give riders more clarity and control
we simplified bike selection and made pricing more transparent, helping users understand their options before committing to a ride.
multi-booking added flexibility for riders managing multiple journeys, while personalized interfaces adapted the experience to different user needs.
across devices, the experience remained consistent, so riders could pick up where they left off instead of starting over.
the impact
clarient helped transform bikrr’s bike-sharing experience into a faster, simpler, and more intuitive journey. check-in times fell by 30%, reducing the effort between arriving at a station and getting on the road. repeat engagement increased by 40%, while user satisfaction rose by 20%, showing the broader value of removing friction from everyday interactions.
the improvements came from looking at the experience as one connected journey rather than a collection of individual screens. clarient simplified signup, streamlined check-in and bike unlocking, introduced clearer choices and pricing, and made the experience more consistent across devices.
technology also became a more natural part of the experience. facial recognition, voice commands, and mobile integration were used where they could genuinely save time and effort, rather than adding another layer of complexity for riders.
through rapid prototyping and user testing, clarient continuously refined the experience around real-world expectations. the result was a more effortless way to discover, access, and use the service, helping Bikrr make urban cycling easier to adopt and more rewarding to return to.
through rapid prototyping and user testing, clarient continuously refined the experience around real-world expectations. the result was a more effortless way to discover, access, and use the service, helping Bikrr make urban cycling easier to adopt and more rewarding to return to.